Advisory to Government Agency on Sponsorship Arrangements

A government agency was required to provide a potential sponsor with more favourable terms of access to its facility. Such exclusive arrangements may distort market competition significantly as they provide significant competitive advantage to the sponsor and may, in turn, distort competition between the sponsor and its competitors to the detriment of customers.

CCCS advised that these terms should be extended to all market players and could be adjusted to address concerns relating to excessive use of the facility. However, CCCS did not have competition concerns for other exclusive marketing privileges given to the sponsor that would not significantly impact competition between the sponsor and its competitors.