Action Taken Against Lambency Detailing for AI-Generated Fake Reviews on Sgcarmart.com

Quantum Globe Pte. Ltd. (“Quantum Globe”), owner and operator of the “Lambency Detailing” brand, has admitted to posting fake 5-star reviews on its Sgcarmart.com (the “Sgcarmart”) business page for the last two years. This admission follows an investigation by the Competition and Consumer Commission of Singapore (“CCCS”).

Quantum Globe admitted to submitting 5-star customer reviews using their customers’ information without their knowledge or consent. These reviews were submitted through a QR code provided by Sgcarmart.com, which allowed users to share feedback on businesses without needing a prior account with Sgcarmart.com, Facebook, or Google. Quantum Globe also admitted that it had used ChatGPT to generate customised review content based on services provided to the customer.    

The posting of fake customer reviews by a business in relation to a consumer transaction is an unfair trade practice, as consumers might be misled into thinking that the product is more well-received than it actually is, and thus make misinformed purchase decisions. Following the investigation, Quantum Globe has given an undertaking to CCCS that it will:

a) Stop posting fake reviews;

b) Set up a feedback channel for a 6-month period to allow customers to report any fake reviews on Sgcarmart;

c) Notify customers whose details were used in reviews posted by Quantum Globe between October 2024 and January 2025, and inviting them to report any fake reviews through the feedback channel;

d) For a period of 6 months, publish notices on Sgcarmart and any online platforms used for marketing Lambency Detailing’s brand or services to inform customers that it had posted fake reviews, and alert them of the feedback channel; and

e) Remove any reviews verified to be fake on Sgcarmart within eight working days, including the seven reviews identified by CCCS during investigations.

The director of Quantum Globe, Mr. Matthew Lim Jun Ho, has also given an undertaking to CCCS that he will not engage in any unfair trade practice, or facilitate any business under his control to do so.

“This is the second fake review case that CCCS has uncovered, and the first case involving both a third-party platform and the use of AI to create these fake reviews. When businesses post fake reviews to boost their ratings and popularity, they poison the well of consumer trust. Such deceptive practices, also known as “dark patterns”, not only mislead consumers but also disadvantage honest competing businesses. We remain committed to take firm action against businesses engaging in such unfair practices.” said CCCS’s Chief Executive, Mr. Alvin Koh.

Please refer to the media release for details.