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Proposed Merger between Kraft Foods Global, Inc. and Groupe Danone S.A.
12 November 2007
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Reference: | 400/006/07 |
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Notifying Parties: | Kraft Foods Global, Inc. and Groupe Danone S.A. which shall be divesting its Biscuits Business |
Notifying Date: | 28 September 2007 |
Summary of transaction: | PART 5 1. The Applicants Kraft Foods Global Inc. 2. Description of the merger The notification concerns the proposed acquisition by Kraft Foods Global, Inc. of the global biscuit, snacks and cereals business (the “Danone Biscuit Business”) from Groupe Danone S.A. (the “Proposed Acquisition”). The Danone Biscuit Business includes the sale and production of sweet and savoury biscuit products, snacks and bread substitute products. Its major brands include LU, Prince, TUC and Cracotte. 3. Relevant good(s) or service(s) involved The biscuits market in Singapore. |
Decision: | The proposed joint venture, if carried into effect, will not infringe the section 54 prohibition. |
Decision Date: | 12 November 2007 |