- Home
- Consumer Protection
- Fair Trading Practices
- About Unit Pricing
About Unit Pricing
Learn more about the pilot of unit pricing in supermarkets
Last updated 27 August 2025
About unit pricing
Struggling to figure out which product is a better deal when the sizes and units do not match? Unit pricing is here to help.
A unit price is the price per unit of measurement of a product, such as “$X per litre” or “$Y per kilogram”. The display of unit pricing according to standard units, alongside the selling price, is intended to help consumers compare the prices of products easily across different brands and package sizes so as to make better informed purchasing decisions.
The standard units of measurement used for unit pricing may be by weight, volume, or number, for example:
Weight – Eggs: price per 100g
Volume – Cooking Oils: price per 100ml
Quantity – Leafy vegetables: price per item
Pilot of unit pricing in supermarkets
The Competition and Consumer Commission of Singapore (“CCCS”) and the Consumers Association of Singapore (“CASE”) have partnered NTUC FairPrice, Sheng Siong, Prime Supermarket, and Cold Storage and Giant to pilot the display of unit prices for selected grocery items from 1 September 2025[1]. Consumers shopping at participating outlets can look out for unit prices that will be displayed on the price tags at supermarket shelves.
What grocery products will the pilot cover?
As unit pricing will be rolled out on a wide scale to consumers in Singapore for the first time through the pilot, we will focus on the following household essentials as a start[2]. These products will be unit priced according to specified units of measurement.
Overall Product Group | Selected Products to be Unit Priced | Range of Units of Measurement for Unit Prices |
Bread & Cereal | 1. Rice | Per kilogram or per 100g |
Meat | 2. Pork, Chilled 3. Beef, Chilled 4. Mutton, Chilled 5. Poultry, Chilled 6. Meat, Frozen 7. Meat Preparations (e.g. canned meat, bacon, sausages) | a. per item; or b. if sold by weight – per kilogram per 100g |
Fish & Seafood | 8. Fish, Chilled 9. Fish, Frozen 10. Other Seafood (e.g. prawns, squids, scallops) 11. Seafood Preparations (e.g. dried anchovies, canned tuna, fish balls) | a. per item; or b. if sold by weight – per kilogram or per 100g |
Milk, Cheese & Eggs | 12. Formula Milk Powder (e.g. infant milk powder) 13. Eggs | a. Formula Milk Powder – Per kilogram or per 100g b. Eggs – Per 100g |
Oils & Fats | 14. Cooking Oils | a. per litre or per 100ml; or b. if sold by weight – per kilogram or per 100g |
Fruits | 15. Tropical Fruits, Fresh 16. Citrus, Berries & Other Fruits, Fresh 17. Preserved Fruits & Nuts | a. per item; or b. if sold by weight – per kilogram or per 100g |
Vegetables | 18. Leafy Vegetables, Fresh 19. Fruit Vegetables, Fresh (e.g. corns, pumpkins, tomatoes) 20. Root Vegetables, Fresh 21. Other Vegetables & Preparations (e.g. bean sprouts, mushrooms, seaweed) | a. per item; or b. if sold by weight – per kilogram or per 100g |
Sugar, Preserves & Confectionery | 22. Sugar | a. per kilogram or per 100g; or b. if sold by volume – per litre or per 100ml c. if sold by pack/sachet – per pack |
Non-alcoholic Beverages | 23. Coffee & Tea (in powder/pack/sachet form) | a. per kilogram or per 100g; or b. if sold by pack/sachet – per pack |
Non-durable Household & Personal Care Goods | 24. Detergents (e.g. laundry soaps, fabric softeners, dishwashing detergents) 25. Paper & Tissue | Detergents – a. per item included; or b. if sold by weight – per kilogram or per 100g; or c. if sold by volume – per litre or per 100ml Paper & Tissue – per 100 sheets or per 100g |
Which supermarket outlets can we find the unit pricing labels?
With the support of NTUC FairPrice, Sheng Siong, Prime Supermarket, and Cold Storage and Giant, unit pricing will be rolled out in more than 150 outlets across Singapore. Details about the participating outlets can be found below:
Click here to view all participating outlets
Surveys to seek consumer feedback
As part of the pilot, consumers are encouraged to provide your feedback on unit pricing through the following market surveys that will be conducted by Blackbox Research. This feedback will help to inform our plans to roll out unit pricing more widely at a later stage.
Survey Type | Details |
Outlet-based Survey | Representatives from Blackbox Research will be stationed at selected participating outlets to survey consumers that have tested out unit pricing labels through your shopping trips. |
Accompanied Shopping | Representatives from Blackbox Research will be stationed at selected participating outlets to accompany consumers on your shopping trips, while surveying consumers as you shop. |
Focus Group Discussion | Consumers that have participated in the outlet-based survey may express your interest to participate in small group discussions to provide further feedback on unit pricing. |
Media releases
Date | Media release |
27 August 2025 | Unit Pricing Pilot Launches at Major Supermarkets from September 2025 |
15 March 2025 | Unit Pricing to be Piloted at Major Supermarkets in Singapore |
[1] NTUC FairPrice, Sheng Siong and Prime Supermarket will pilot unit pricing from 1 September – 26 October 2025, and Cold Storage and Giant will pilot from 31 October – 26 December 2025.
[2] The coverage of products may vary across outlets depending on implementation considerations.