Investigation into Coca-Cola Singapore Beverages
In March 2012, CCS commenced investigation in the local soft drinks market after receiving a complaint that Coca Cola Singapore Beverages (“CCSB”) had incorporated restrictive provisions in its supply agreements with on-premise retailers, such as exclusivity conditions and conditional rebates.
CCSB has since voluntarily amended its supply agreements to remove potentially anti-competitive provisions and given an undertaking to CCS as follows:
(i) Not to impose any exclusivity restrictions on its on-premise retailers for CCSB brands of non-alcoholic beverages, except in limited circumstances;
(ii) Not to require its on-premise retailers who wish to sell other brands of beverages to first negotiate with CCSB;
(iii) Not to grant loyalty-inducing rebates that have an effect of inducing on-premise retailers to purchase exclusively or almost exclusively from CCSB; and
(iv) To allow its on-premise retailers to use up to 20% of the space in coolers provided by CCSB to store other brands of beverages, where these retailers have no access to alternative cooling equipment on their premises.
Having reviewed the facts and circumstances of the case, CCS has ceased its investigation into CCSB but will continue to closely monitor market practices in the local soft drinks market.
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