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Toolkit for Competition
Advocacy in ASEAN
Toolkit for Competition
Advocacy in ASEAN
♦
Elevates and creates a
competition culture and
reinforces the benefits
of competition to those
implementing and enforcing CPL
♦
Significantly increases the
stakeholder database of a
CA, leading to other advocacy
efforts, such as follow-up
advisory or training
♦
Builds a CPL community of
practice
The higher the endorsement and participation a CA can achieve with a conference or forum, the
greater the number of attendees the event will attract. Aside from providing a platform for a CA to
advocate for CPL, a conference or forum also has other benefits that will extend well beyond the event
duration, including:
Technical trainings
should consider partnering with an academic institution and offer
guest lectures to legal trainees or judges undergoing continuous
professional training.
There is a cost to both the CA delivering and the stakeholders
receiving any training, so this advocacy opportunity should be
carefully planned and offered to the most relevant stakeholders. In
the case of the judiciary, technical training on the principles,
substance and procedures of competition law are of tangible and
immediate use to the trainees. Other useful topics include issues
such as economic analysis, investigative tools, due process
principles, and rules on evidence.
The credibility and reputation of the trainer is also important
when considering a technical training programme. When conducting
any technical training, ensure that your trainer is from the same
profession or area of expertise as the trainees attending
the session. For example, technical training for the
judiciary should be conducted by other judges, i.e.
more experienced judges from the same or another
jurisdiction. As such, stakeholder engagement should
include regular contact and engagement with suitable
experts who are willing to undertake technical
training on the behalf of a CA.
Training is essential in any
organisation, and using technical
training to advocate the benefits
of competition law is an area
where a CA could achieve early
and rapid results externally.
When considering a technical
training programme as part of
wider advocacy efforts, a CA
Speaker opportunities
♠
The speaker should be a sound subject matter expert,
technically knowledgeable and a confident presenter.
♠
The presentation and/or speech with specific
messages must be prepared in advance (including
key messages and desired outcomes relevant to the
conference attendees).
♠
Some support could be given to the speaker during
drafting and rehearsing of their speech.
♠
The format needs to be agreed with the conference
organisers (e.g. full speech or panel discussion, talking
points, word prompts), along with how the speech will
be visually supported (e.g. power point, DVD).
♠
Finally, it is vital to discuss and agree with the
conference organisers on any press activity at the
conference; and whether written materials will be
made available for event participants and press packs.
♠
Allow on average two minutes for each slide. For example, a presentation
of 20 minutes should have no more than 10 slides.
♠
Use branded slide templates wherever possible to reinforce the
CA identity. If there is no branded template, clean and simple slide
backgrounds work best.
♠
The font style used should be the CA house style and consistent
throughout.
♠
The font size used throughout must me legible from the back of the
presentation room. Titles should be in larger font.
♠
The font colour should be easily read – avoid colour on colour. Black on
green, and red on blue are particularly bad.
♠
Keep the amount of text to a minimum – the audience must focus on
what the presenter is saying, not reading the slides.
♠
Use (info) graphics to illustrate complex concepts and issues. This works
well with multiple language audiences.
♠
Use photographs and screen grabs of relevant websites to reinforce points
and bring colour to slides.
♠
Use multimedia clips mid-way through a presentation to retain the
audience’s attention. Media clips may be news items, public information
tools or a subject that is directly relevant to the presentation.
♠
When using any third party materials, such as photographs, graphics,
infographics and multi-media clips, ensure there are no copyright issues.
♠
Always give credit to the source of any third party materials used.
♠
Start with an anecdote – this gets the attention of the
audience and helps to build a rapport.
♠
Include key messages within the first few minutes.
♠
Generally a message needs to be repeated five to seven
times before it is remembered. Repeat messages where
necessary – find different ways to articulate the same
thing.
♠
Messages can also be reinforced through case studies
and attributable sources, such as research papers.
♠
Audience concentration often wanes between eight and
fifteen minutes. To maintain attention, speeches can be
punctuated with multimedia clips or through audience
engagement, such as asking a rhetorical question.
Top tips for
proposing keynote
speakers:
Top tips for
memorable presentations:
Top tips for
memorable and influential speeches:
♠
Question-and-answer sessions are more effective
at the end of a speech, and are easier to control.
Acknowledge those asking the question by brief
contact, note down the question, then answer the
question maintaining eye contact.
♠
In presentations, ensure the text can be read at the
back of the room. Allocate one to two minutes per
slide, allowing the audience to read it. If a multi-lingual
audience, keep text to a minimum – use images and
graphics instead.
♠
Ensure familiarity and comfort with the technology in
use. Conduct a sound check, including voice levels at
back of room.
♠
Discuss event and speech format and keep to time.
Conferences are generally gatherings of a particular community to
showcase industry or sector progress and initiatives. They provide a
good opportunity to influence stakeholders. Organisers need credible
and interesting keynote speakers and panelists. A CA can research
national and regional events where CPL is relevant to the agenda
and offer a technical expert as a resource person. International
conferences offer more opportunities to share experiences and
practices, and often speakers talking about a case study could be
of particular interest.
