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Toolkit for Competition
Advocacy in ASEAN
Toolkit for Competition
Advocacy in ASEAN
Campaign planning template
4
Purpose:
Management tool and step-by-step guide on the main elements to planning an advocacy campaign.
When to use it:
To follow up on gathering the necessary information to carry out an advocacy activity, once a decision has been made by the
CA management.
Setting:
Planning of an advocacy campaign from point of concept to point of delivery.
Facilities and
materials:
Necessary source information:
• direction from CA management;
• appointment of a core working group or task force;
• campaign sponsor (i.e. highest level official supporting
and paying for campaign);
• campaign director (i.e. senior technical expert
responsible for the advocacy campaign);
• campaign spokesperson (i.e. the public face of the
advocacy campaign);
• campaign project manager (i.e. for day-to-day management
and coordination);
• budget guidelines;
• campaign evaluation criteria.
Campaign Brief:
Campaign Objectives:
Core Campaign Working Group
Campaign Sponsor:
Campaign Director:
Campaign Spokesperson:
Campaign Project Manager:
Priority stakeholders
Key thematic message
Tools and methods
Timeline
Special campaign considerations
Budget requirements (detailed spread sheet attached)
Specialist contractor requirement – Y/N?
Proposed tender invitation list:
Agreed/Approved:
Not Approved:
Time/date:
Time/date:
Decision made by:
Decision made by:
Schedule (target completion dates)
Campaign Evaluation and Review
Comments and future recommendations:
Follow-up Action:
Type of media activity requested/proposed
Deadline for approved draft:
Approved:
Not Approved:
Time/date:
Time/date:
Decision made by:
Decision made by:
Outline details:
Relevant facts:
Quote requirements/details:
Target media:
Photographic requirements:
Third Party involvement:
Required/requested supplementary info:
Archive reference for press clips:
Media request / activity template
5
Purpose:
To officially respond to media requests and/or draft press releases.
When to use it:
When a press or communications officer has received a media or interview request, or a press release needs to be issued.
Setting:
Day-to-day gathering of key information to manage a press interview or produce a press release.
Facilities and
materials:
ecessary source information:
• key message framework;
• journalist contact details;
• subject of story/focus and intent of the story;
• relevant to advocacy efforts y/n?
