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Toolkit for Competition
Advocacy in ASEAN
Toolkit for Competition
Advocacy in ASEAN
Key thematic
message
Benefits
Frequently asked questions and answers – FAQ’s
Supporting facts
and figures (Varies
within each AMS)
Target stakeholder
groups
FAQ’s
Answer
Promotes
economic
growth
• Generates incentives in
marketplace
• Increases productivity
• Increases economic activity
• Lowers operating costs
• Creates regional competition
and growth
• Workforce expands – creates
new jobs
What incentives does
competition generate?
• To seek and secure new
opportunities for business
growth
• To secure a bigger market
share of business
• Large and small
businesses
(domestic and
foreign)
• Government
How does competition
impact economic
growth?
• Increases productivity and
assists with the lowering
and elimination of barriers
to market entry.
• New market entrants
generate new competitive
forces.
How does regional
competition generate
growth?
Regional competition reduces
barriers to entry of new
markets and consumers - and
generates free market forces.
Generates
investment
and
innovation
• Entry level obstacles and
barriers eliminated
• Increases investor confidence
• Attracts foreign investment
• Facilitates and supports Bilateral
/ Multi-lateral free trade
agreements
How does competition
encourage investment
and growth?
Competition encourages
investment in innovation
human resources and
infrastructure as it drives
increased productivity .
Competition also assists with
the lowering and elimination
of barriers to market entry.
• Large and small
businesses
(domestic and
foreign)
• Investment
houses/ sources
of finance
• Technology/
innovation sectors
• Foreign
governments/
trade bodies
How can competition
eliminate obstacles
and barriers to market
entry?
More market players
eliminates anti-competitive
practices.
How can free trade
agreements support
competition?
Free trade agreements –
either bi-lateral or multi
lateral – creates confidence
and trust within the market
players and their respective
economies.
Promotes a
transparent
regulatory
environment
• Trust in public administration
• Protection for businesses and
consumers
• Coordination in public policy
• Better service delivery for
consumers and business
How does competition
promote transparency?
Competition provides market
players with a clear structure
for their products and prices.
• Judiciary
• Enforcement
agencies
• Line Ministries
in charge of
enforcement
agencies
How does competition
regulation benefit
businesses?
Competition law re-enforces
standards, drives quality,
encourages trust and
generates confidence.
How does competition
regulation benefit
consumers?
A competition regulator
provides protection, generates
trust and builds confidence
with those providing or
consuming products and
services.
Creates a
better deal
for public
services
• Open and transparent tendering
of public services
• Better value for publicly funded
economic activity
• Better goods and services
supplied to the public
• Government
procurement
departments
• Government audit
departments
Purpose:
To brief and help prepare CA advocates with all relevant details.
When to use it:
In advance of advocacy activities to manage the entire process and provide advocates with key arguments and “at a
glance” information.
Setting:
One-to-one discussion on upcoming advocacy activities.
Facilities and
materials:
Necessary source information:
• targeted stakeholders;
• key message framework;
• activity details (incl. occasion, focus and intent of the planned advocacy activity).
Nature of Advocacy Activity:
Name and contact details of main point of contact:
Agreed/Approved:
Not Approved:
Time/date:
Time/date:
Decision made by:
Decision made by:
Date and Time of Activity:
Location:
Subject/Topic of Activity:
Advance questions or additional requests made
Key thematic messages and talking points:
Notes:
Follow-up Action:
Required/requested supplementary information:
Archive reference for press clips:
Briefing note for VIPs / champions
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