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ASIA PACIFIC BREWERIES
(SINGAPORE) ENDS
EXCLUSIVE BUSINESS
PRACTICES FOLLOWING
CCS INVESTIGATION
FOOD & BEVERAGE
| INVESTIGATION
Case Team Members:
Timothy Chew
Candice Lee
Serene Seet
Lim Wei Lu
Neha Georgie
Herbert Fung
Asia Pacific Breweries (Singapore)
(“APBS”) ended its practice of supplying
draught beer to retailers on an exclusive
basis, following investigations by CCS.
CCS began these investigations based
on complaints relating to APBS’s outlet-
exclusivitypractice. During thecourseof its
investigations, CCS obtained information
on the beer market in Singapore from
“It’s great for consumers. I’m all for it. Retailers are in
the best position to know what customers want to
drink,” said Mr Adrian Sim, director of a restaurant and
bar and the sole distributor of a range of international
beer brands (as quoted in The Straits Times article ‘APB
to stop supplying beer to retailers on exclusive basis’
on 29 October 2015).
retailers and beer suppliers. A study was
also commissioned to collect information
on market practices.
CCS found that APBS’s outlet-exclusivity
practice had prevented retail outlets
from selling draught beers from rival
suppliers and limited the choices available
to retailers and consumers. Feedback
received fromvarious beer suppliers and
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GUIDING YOU TO NEW HEIGHTS
CCS ANNUAL REPORT 2015-2016